When you add a mobile payment system to your business, it’s important to consider how you intend to drive adoption.
If no one uses your system or even knows that you have it, then it will understandably take longer to see a good ROI.
So in this article, let’s look at three of the best ways to help spread the word about your mobile payment system.
Email marketing is the workhorse of any type of digital promotion. Studies have shown that the average ROI for email marketing comes out to around $38 for every dollar spent.
So when you’re trying to spread the word that you have a mobile payment system to your customers, email is the way to do it. In fact, one study found that 61% of customers have made a purchase decision in a store directly due to an email:
Promoting your system via email just makes sense.
2. In-store Promotion
When your customers come into your store, how obvious is it that you have a mobile payment system?
In many cases, it may not be that obvious. While payment system point-of-sale machines are becoming more standardized, certain industries have to utilize different technologies.
For instance, laundromats don’t have a single POS. Each machine accepts payment, and a mobile payment system needs to be adaptable. In this instance, utilizing barcode-based systems that are specific to each machine is a possible solution.
So promoting that you have this system on each machine is the perfect way to drive adoption. Just show your customers how easy it is to make a purchase, and give them the tools necessary to make installation and payment easy.
3. Add a Customer Loyalty Program
Customer loyalty programs are a tried and true method to help businesses increase sales and retain customers. 25.7% of customers claim they stay loyal to brands due to loyalty-oriented deals:
Another study found that more than two-thirds of customers consider whether or not you have a loyalty program before they buy.
That means you can use loyalty programs to spread the word about your mobile payment system and keep customers around longer.
For instance, let’s say you use a points-based reward, where accumulation of points provides customers with a discount or free service. To help drive awareness of mobile payments, you can offer double or triple points for the first transaction.
Then later, you can provide more deals and rewards for continued use.
Your payment system will see more adoption, and you’ll have better customer loyalty.
Mobile payment systems are the future of in-store commerce, and the sooner you add this option the better off you’ll be.
Just ask us how easy it is to switch, and we’ll guide you through the process.
And after you’ve made the switch, turn to these tried and true promotion methods. You’ll see more engagement, greater adoption, and have more loyal customers if you do.